Test Production 01
Luxury fashion - editorial commercial
El Paso - Est. 2011
Images that make your brand easier to choose.
Executive, actor, and pageantry headshots; architecture and interiors; commercial campaigns; cinematography; and FAA-certified aerial production for clients who need credibility fast.
5.0
Google
42 Reviews
42 Reviews
23+
Magazine
Covers
Covers
Fed
Agency
Work
Work
107
FAA
Certified
Certified
PPA
Professional
Member
Member
HC
Hispanic Chamber
Member
Member
Photography Services
Headshots
Executive, actor, and pageantry headshots
Studio and on-location portraits with consistent lighting, expression coaching, 3 outfits, and finalized files built for LinkedIn, casting, pageantry, websites, press, and leadership branding.
Portfolio and pricing
Architecture
Architectural and interior photography
Prestige-led architectural photography for civic, commercial, healthcare, hospitality, education, and design projects across El Paso and the Southwest.
Typical 8-image project from $1,470
Commercial
Commercial brand production
Photography, cinematography, editorial campaigns, and FAA-certified aerial work for brands, institutions, publications, and agencies that need a polished visual system.
Commercial projects from $3,500Commercial Image Strategy
Images should do more than look beautiful. They should make your brand feel more credible, more desirable, and easier to choose.
Jordan Licon - Photographer & Cinematographer
Headshot Photography
Three tiers, crafted like a luxury brand.
Every individual headshot session starts at $350 and includes 1 finalized headshot, 3 outfits, cinematic lighting, and expression coaching. Additional finalized headshots are $200 each. Available for executives, actors, pageantry, entrepreneurs, and corporate teams.
5.042 Google Reviews
ActorCasting & Portfolio Headshots
PageantryTitleholder & Competition Portraits
Base Session
The Professional
Polished. Focused. Ready to use.
$350
- ✓ Studio headshot session
- ✓ 1 finalized headshot included
- ✓ 3 outfits / looks
- ✓ Expression and posing coaching
- ✓ Additional finalized headshots: $200 each
Most Popular
The Signature
More range. More polish. More brand utility.
$950
- ✓ Studio or on-location session
- ✓ 5 finalized headshots included
- ✓ 3 outfits / looks
- ✓ Full direction and expression refinement
- ✓ Expanded retouched image set for brand use
Image Library
The Executive
A deeper set for full personal-brand coverage.
$1,950
- ✓ Extended studio and location production
- ✓ 10 finalized headshots included
- ✓ 3 outfits / looks
- ✓ Custom lighting and color workflow
- ✓ Extended image library for press and campaigns
Corporate Headshot Programs
Consistent headshots for teams of every size.
Volume pricing for teams includes consistent lighting, framing, color, and 1 finalized headshot per person. Larger groups receive a prorated per-person discount that keeps the estimate logical against the $350 individual session.
Team estimates include one finalized headshot per person. Additional finals can be quoted separately after proofing.
Location
Editorial Magazine Covers
23+
magazine covers.
Cover photography for national and regional publications, including lifestyle, fashion, profile, and architectural features.
Paulina Chavez
Abe Bueno & Luly Hames
Gems of Journalism
J&K
Late Night Drive Home
Selected Client Work
Federal, broadcast,
editorial, and institutional work.
A condensed proof list. For the full authority page with credits, institutions, press, and recognition, visit the complete credentials page.
i.
Office of Vice President Mike Pence
Photography commissioned through Director of Operations
ii.
U.S. Department of Health & Human Services
Press photography - Secretary's official El Paso visit
iii.
Federal Reserve Bank of Dallas
Event and reception photography - El Paso Branch
iv.
The CW
Director of Photography - regional television series
v.
Food Network - Beat Bobby Flay
Lead photographer - chef and dish editorial shoot
vi.
Ironclad - Borderland: Dispatches
Lead photographer and videographer - podcast production
vii.
HBO / Warner Media
Licensed aerial footage
viii.
National Geographic
Drone pilot - commercial production with Peter McBride
ix.
UCLA
Cinematography - University of California, Los Angeles documentary collaboration
x.
Perkins&Will
Direct commercial assignment - global architecture firm
xi.
Sanders\Wingo
Drone and photography - El Paso Community Foundation
xii.
The City Magazine
Lead Photographer - ongoing editorial and cover assignments
xiii.
Miss Sun City USA
Lead Photographer - official pageant portraiture
xiv.
AIA El Paso
Official chapter photographer - events, member portraits, and architectural commissions
xv.
Fast Lane Drive
Lifestyle photography - international luxury car club
xvi.
Palmer James Designs
Brand and editorial photography - luxury handcrafted menswear label
Behind the Production
Editorial test productions.
At brand-tier scale.
Self-produced editorial campaigns with full crews, multi-model shoots, and broadcast-quality production design.
Talent Portraiture
Editorial portraits of working talent.
Unique portrait sessions for actors, recording artists, models, brands, and editorial subjects.
El Paso Fashion Portrait
Editorial Portrait Photography
Model Portfolio Session
Studio Portrait Session
Commercial Lifestyle Portrait
Creative Portrait Photography
Brand Portrait Photography
Editorial Beauty Portrait
Food and Beverage Photography
Menu images that make dishes stand out.
Commercial food photography in El Paso for restaurants, hospitality teams, beverage brands, menus, delivery apps, websites, ads, and social campaigns that need appetizing images with consistent color and polish.
94Local Food Images Saved
MenuRestaurant & Hospitality
AdsWeb, Social, Delivery
Perkins&WillGlobal Architecture Firm
AIAEl Paso Chapter Work
FAACertified Aerial Coverage
Architectural Portfolio
Institutional architecture with a prestige-first edit.
A tighter architectural portfolio led by civic, institutional, and architect-facing work. The selection prioritizes recognizable professional credibility: AIA-connected architecture, public infrastructure, and community facilities.
AIAAward Context
$400M+CDA Construction Portfolio
1952Rescue Mission Legacy
Commercial Services
Beyond headshots.
Commercial services for institutions, agencies, and brands needing visual production at scale.
HBOWarner Media Aerial Footage
The CWRegional DP Credit
Nat GeoCommercial Drone Production
01 -
Architecture & Interiors
Commercial architecture, interior design, hospitality photography, and real estate imagery for architects, developers, and design firms. Pricing is structured around a creative fee plus post-production, with licensing included for standard professional use and cost-sharing available for additional project partners. Explore the portfolio or view the architectural photography service page.
Typical 8-image project from $1,470
02 -
Brand & Editorial
Full-production commercial campaigns with talent direction, lighting, cinematography, and FAA-certified aerial work for brands, publications, and agencies. See commercial photography, food and beverage portfolio, drone photography portfolio, drone production services, and visual strategy articles.
From $3,500
Institutions and Commercial Clients
Brands, agencies,
and institutions.
A broader roster of commercial and institutional work across architecture, federal, logistics, hospitality, healthcare, education, finance, and lifestyle brands.
Perkins&Will
Global architecture firm
Carl Daniel Architects
Architecture and interiors commissions
AIA El Paso
Architecture chapter events, portraits, and commissions
El Paso Community Foundation
Agency production through Sanders\Wingo
El Paso Chamber of Commerce
Business association
WALA International Commerce
International trade and commerce
Inclusive Logistics
Logistics and supply chain
KF Logistics
Logistics and transport
Tiwa Inc.
Corporate commercial work
Novatech Inc.
Technology and corporate photography
Flor de Michoacan
Hospitality and brand photography
Sunflower Bank
Financial services
Federal Reserve Bank of Dallas
El Paso Branch event and reception photography
Las Palmas Del Sol
Healthcare institution
Paul L. Foster School of Medicine
Medical education institution
UCLA
Documentary collaboration
Fast Lane Drive
International luxury car club
Palmer James Designs
Luxury handcrafted menswear label
Featured and Recognized
In print, on screen,
and across the industry.
IMDb
Cinematographer credits - Intersected, Dolos, The Reflection
View
Yahoo Finance / Journal Feature
"Photographer Jordan Licon lets light bring drama to his work"
Read
ThreeBest Rated
Top 3 Commercial Photographers in El Paso, TX
View
Photography Community
Reposted and featured by @ofcportraits, @learnofc, @igportraits, and @proedututorials
View
Google Reviews
In their words
Google review highlights with a live Google profile link below. Automatic review syncing can be connected later through the Google Places API, Google Business Profile API, or a Wix Google Reviews app.
Google Review★★★★★
"
You’re literally working with the best. Jordan made the whole photography session feel like an experience and coached me all the way to get the perfect headshot.
Google review highlight
Google Review★★★★★
"
WOW. Uber talented. Excellent process from understanding what the customer is looking for to delivering the final product. Timely and courteous communication.
Google review highlight
Google Review★★★★★
"
I had the pleasure of working with Jordan Licon for my professional headshots, and I couldn’t be more impressed. He guided me through the entire process.
Google review highlight
About Jordan Licon
Commercial photography shaped by precision, direction, and trust.
Jordan Licon creates commercial photography and cinematography in El Paso for clients who need images to do more than look polished. Each project is designed to strengthen credibility, sharpen brand perception, and give teams visual assets that support sales, proposals, press, recruitment, and public-facing trust.
His production style combines controlled lighting, intentional direction, and disciplined post-production with a process built for executives, institutions, architecture firms, agencies, and commercial teams that need dependable results.
Jordan is a member of Professional Photographers of America (PPA) and the El Paso Hispanic Chamber of Commerce, reinforcing a practice built around professional standards, local business leadership, and long-term client relationships.
The signature is the relationship between light, optics, and scene: cinematic lighting, vintage optical character, and compositions built around how a person, place, or brand needs to be perceived. The result is imagery that feels editorial, credible, and commercially useful across websites, campaigns, proposals, press, and social platforms.
FAQ
Common questions
What is your booking process?+
We begin with a consultation call to discuss the details of your session and answer questions. Headshot sessions start at $350 and include 1 finalized headshot and 3 outfits. Additional finalized headshots are $200 each. Once the session is scheduled, a signed contract and deposit secure your date.
Do you offer refunds or rescheduling?+
One-time rescheduling is available within 15 days of the original session date when at least 48 hours notice is provided. Without 48 hours notice, the session fee is forfeited and an additional $250 retainer may be required to reschedule. All retainer fees are nonrefundable.
What happens if I am running late to my photo shoot?+
Please call or text if you are running late. Late arrivals reduce the available shooting time, and if you are more than 30 minutes late, the session may need to be rescheduled depending on stylist availability. In that case, the standard rescheduling policy may not apply and an additional retainer may be required.
How long does a session take?+
Session length depends on the type of shoot. A typical portrait session takes about 2-3 hours, including hair and makeup styling. Executive headshot and commercial sessions may vary based on the selected tier, number of looks, locations, and production needs.
What should I wear to my session?+
Choose clothing that makes you feel confident and comfortable. Wardrobe options are discussed in more detail during the consultation call so the final choices support your role, brand, complexion, backdrop, and the intended use of the images.
Do you offer digital files for portrait, fashion, and fine art photography?+
Yes. Digital files are included with the purchase of an album or wall art product. Digital files are not available as a standalone product for portrait, fashion, and fine art sessions.
Do you offer RAW files?+
RAW files are not delivered. RAW files are unedited, unprocessed camera files intended for the photographer's workflow. The final selected images are edited and finished to represent the intended quality, color, retouching, and artistic direction of the work.
How do I view and order my images?+
A reveal and ordering session is scheduled so you can view the best images from your session and choose the ones you would like to purchase. From there, your final package, products, and selected images are designed and ordered.
Do you offer retouching services?+
Yes. Signature retouching is included on purchased images. A complimentary master retouch is also included for wall art selections to make sure enlargements are polished. Minor tattoo removal is available by request; large tattoo removal may require an additional fee because of the time involved.
What is included in a headshot session?+
Pre-shoot consultation, professional lighting, expression coaching, proof gallery, 1 finalized headshot, and 3 outfits. Additional finalized headshots are $200 each. For planning help, see the headshot preparation articles.
Do you photograph architecture and interiors?+
Yes. Architectural photography is available for architects, developers, hospitality teams, commercial real estate, and design firms. You can review the architectural portfolio.
Are you insured and FAA-certified for drone work?+
Yes. FAA Part 107 certified with commercial drone insurance for qualifying commercial and architectural projects.
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Start with a clear
creative brief.
Need executive headshots, architecture coverage, or commercial campaign imagery? Share the project details and I will respond within 4 business hours.